MARKETING
Marketing is essential for any business
Website marketing, also known as digital marketing, is when you strategically promote the website to gain more traction with consumers or businesses. It is designed to drive traffic to the website so that more people can see what you do and what your company has to offer. There are various ways you can market your website, which we will get into. Every company should have a marketing strategy designed to increase the traffic to its website.
Why Marketing is important
The internet is a vast network that can help any business build a brand, sell more goods and services and enhance the company’s reputation. Smart businesses know they can’t ignore what a website can do to drive sales. But most websites won’t be found unless specific marketing is done to attract new visitors. This is why website marketing is so important. It helps a business tell its target market about the website and its products and services.
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MARKETING TOOLS
TO GROW YOUR BUSINESS
TOP MARKETING OPTIONS
SMS MARKETING
Mobile
Marketing
SMS marketing, or mobile marketing, is a communication strategy conducted by businesses to send promotional and campaign messaging to target audiences’ mobile phones via text messages (SMS). SMS marketing is used to send time-sensitive updates, alerts, reminders, and other transactional messages to consumers.
Studies have shown that 98% of text messages are opened, compared to just 20% of emails.
Text messaging is highly accessible to everyone, and they don’t have to be “online” to receive them. Therefore, due to the high engagement rate, it is clear that SMS marketing is a highly effective marketing tool for modern businesses.
EMAIL MARKETING
Innovative
Marketing
Email marketing is one element of a marketing strategy. It involves the use of sending emails to keep customers informed about company news, limited time offers, product updates, and more. When done effectively, email is a powerful communication tool that can build relationships with potential customers and increase your sales efforts.
In today’s increasingly digital world, a candidate with email marketing experience can be valuable to any business—no matter the industry. If you’re interested in marketing, having a solid grasp on how email marketing strategy works and why it’s effective can give you a competitive advantage in whatever marketing career you pursue.
SEARCH ENGINE MARKETING
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEARCH ENGINE OPTIMIZATION (sEO)
When people search for you online, make sure your site shows up!
- *Improve Search Engine Ranking
- *Higher Brand Credibility, People Trust Google
- *Definite Increase in Traffic
- *Better Conversion Rate
- *Your Competitors Are Doing It
- *250 Million Websites on the Web, SEO Makes You Stand Out
*Take your business to the next level!
